Welcome to our first customer newsletter. Exciting changes are beginning to take place at PracticeHwy, as we take our solution to the next level. We have launched our new website with a new look and feel. As we move forward, you will notice changes, features and new offerings, mailers, email communications, notices, and information.

We value all of our business partners and invite your input for future newsletters on a variety of subjects. Some of which could be:

Tips and shortcuts
IVF company news
Shared Experiences
Upcoming events
Practice anniversaries
Physician or personnel additions..... etc

PracticeHwy would like to welcome the newest addition to our team, Chris Monaco. Chris joined our staff on July 8 as Director of Sales and Marketing. He has 29 years of experience in Ultrasound, serving Reproductive Medicine, OB/Gyn and General Imaging. Many of you know him from his years with Ultrasonix Medical Corporation. He brings a wealth of experience from the Medical Marketplace, with particular focus on Women’s Health. We look forward to his addition and contributions to our staff.

New Clients

We would like to welcome our recent customer installations to our growing eIVF family.

N. Houston Center for Reproductive Medicine - Dorothy Roach MD
Conceptions (Reproductive Associates of Colorado) - Mark Bush MD, Michael Swanson MD, Dana Ambler MD & Ryan Riggs MD
DFW Center for Fertility and IVF - Victor Beshay MD
Southern California Center for Reproductive Medicine
- Robert Anderson MD

An embryonic cell's fate is sealed by the speed of a signal

When embryonic cells get the signal to specialize the call can come quickly. Or it can arrive slowly. Now, new research from Rockefeller University suggests the speed at which a cell in an embryo receives that signal has an unexpected influence on that cell's fate. Until now, only concentration of the chemical signals was thought to matter in determining if the cell would become, for example, muscle, skin, brain or bone.

"It turns out that if ramped up slowly enough an otherwise potent signal elicits no response from the receiving cells. Meanwhile, a pulsing, on-off signal appears to have a stronger effect than a constant one,"

says researcher Ali Brivanlou, Robert and Harriet Heilbrunn Professor and head of the Laboratory of Molecular Vertebrate Embryology. This research is the latest collaboration between Brivanlou and Eric Siggia, Viola Ward Brinning and Elbert Calhoun Brinning Professor at Rockefeller's Center for Studies in Physics and Biology.

Reference:
http://www.ecnmag.com/news/2014/08/embryonic-cells-fate-sealed-speed-signal